Google Places Optimization
Studies show that 70 percent of all consumers turn to Google and other major search engines to find businesses and companies that will satisfy their needs. Whether consumers are looking for a local pizza place or a roofing company, they know they can find virtually anything they are looking for with a couple clicks of the mouse.
However, only 44 percent of all businesses actually have an online presence. Even more, only 13 percent of all business owners claim their business listing and optimize it to help their online presence. Therefore, it is easy to understand that you can quickly become the authority for your industry in your area, especially if your niche does not have much competition.
Google Local Search Marketing
When John needed to find a local barbershop, he turned to Google and entered the phrase “Barbershops in (John’s area).” Within seconds, a map popped up on the right side of his screen and a list of companies and their information on the left side of the screen. This, essentially, is a Google place search result. Google presents detailed information about different companies related to the search terms and presents that information in a uniform fashion to the consumer. You want your company to be the first company John sees.
Users see seven different businesses, known as the 7-pack, and their information, such as website URL, phone number, customer reviews and other important information. Moreover, each listing has its own page that customers can click into from that listing link to see even more information.
How you can optimize your Google place search results?
By now, you understand just how important it is to be found in the first place of a local business search for your industry in your area. But how do you do it? We here at MindBOX work with your company, discovering your goals and future aspirations. We can help your company get found in Google places for your industry.
Our team of experts works hard for you to do the following:
- Determine what keywords will help your companies listing get found by a multitude of consumers
- Optimize your information on your maps listing
- Optimize your website to help your geo-targeting optimization
- Revise your listing content to make it more relevant to your consumers
- Promote positive reviews and other feedback on your listing for your company
Let us help you
Contact us today for a free consultation to see if we can help your business! If you are not on the front page of the major search engines, especially Google, you are losing revenue for your company.
