Google’s Penguin Update – What is it?

Google has initiated a program called Penguin to help combat internet spamming. Penguin was launched on April 24. Mostly, Penguin is being used to make Google a better website, free of incessant spam. For many people, this has helped their site hits because it has eliminated the spam that used to prevent people from getting to a genuine site. Some website owners have expressed worry over the Penguin initiative fearing they have been deemed a spammer when really their intentions were otherwise.

With Google’s Penguin fully functional and live at this point, people have become worried. At this time, there is no way to know for certain if you have been dinged by Penguin. Google suggests the website owners track their traffic. If the traffic to your website has decreased immensely since Penguin dropped on April 24, then chances are you were hit. If your traffic has increased, then you are actually benefiting from Penguin. The system is working in your favor.

Fortunately, if you feel you have been hit by Penguin then chances are Google has attempted to send you emails regarding the potential spam on your website. If you are unaware of any emails being sent from Google, they are more than likely waiting for you in Google Webmaster Center. All this means is that you have to verify your account through the Webmaster Center. Once everything is squared away, you have been verified, and the potential spam issues have been resolved, Penguin should become your friend again.
If you feel like you were incorrectly dinged by Penguin, Google has developed a form for web owners to submit so they issue can be investigated. The website is Feedback on our recent algorithm update (“Penguin”)

While there are people who have been negatively affected by Penguin, it is most likely due to the fact that they were spamming the search engine. Furthermore, while they web owners are upset over this new update, Penguin, it should be recalled that Google does own its own website, Google. Although it does have somewhat of a monopoly on search engines, there are other search engines out there that can be utilized by spammers. That is until those search engines wise up and include a Penguin-like update. The internet is still very much a business and Google doesn’t fall out of those parameters.

While there is some debate over whether or not Penguin is a good rollout or not, it remains unsettled. Some riot that Google is trying to shut small business down since they don’t use AdWords. Essentially, the companies that deserve the traffic are now getting the traffic they deserve and spam is less prevalent. Indubitably some web owners were incorrectly dinged by Penguin but by following simple procedures put in place by Google, these issues can and will be resolved.

Office: (512) 777-4450