A Look into Google’s New Service: Google Offers
By now everyone knows all about Groupon and the incredible limited time deals they offer through their service. Google has decided to get into the online deal business. It’s called Google Offers and right now it is in Beta form. This is the perfect time to see what Google Offers is all about.
Google Offers is a simple idea. Customers will join the Google Offers mailing list for their city. Once you sign up you will be notified by Google Offers about limited time deeply discounted deals offered by local merchants big and small in their city. These discounted prices are used to lure new customers to their shops by offering discounts they would not be able to find anywhere else. As a customer you will receive a deeply discounted price that you can act on by buying that offer. Google will also be able to notify customers of deals on their mobile phones. Customers that purchase the deal will be allowed to redeem it in two ways. Either by printing out a coupon that they will show when they arrive. The other way is by using a voucher displayable on their mobile phone.
Merchants big and small can sign up with Google Offers. The business will create an Offer of the Day that will then be promoted by Google to their Google Offers subscribers. The first thing a business interested in using Google Offers will need to sign up for a Google Places account. Once a business has made an Offer of the Day the subscribers will buy the offer on that day. The payout will be received by the business in about 3 days or so. Google will take a 20% cut of the price paid by the customer.
Google Offers will do more for the business than just make the announcement to their subscribers. They have web copy professionals who will write enticing copy for that offer. If the business owner is not sure what service they would like to offer a deal of the day on Google Offers has a service team that will help them make the right choice. Google promises to promote the deal of the day on their Google Places home page making it easier for customers to find that deal right away.
Currently Google Offers is in Beta and is only in testing form. Portland, Oregon is the home of Google Offers Beta testing. Depending upon the success of Google Offers in Portland, Google plans on bringing Google Offers to Manhattan and San Francisco.
Google Offers may be in beta right now but there is no doubt that it benefits customers by offering them deals they would normally never get. It also benefits local businesses big and small by get customers to come. Marketing is the single most difficult part of owning and operating a business. Businesses can use Google Offers to entice new customers into their business and offer them great service in order to keep them coming back.
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