Consumer Trends — Facebook Vs. Google
Consumer trends are constantly evolving therefore market strategies need to adapt to incorporate these new trends. There has been an overwhelming increase in the use of social media sites for sharing information. Marketing experts are now embracing these social outlets and utilising them as part of their marketing plans.
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It is obvious that Facebook has a large audience base and proving to be a strong contender in the world of online marketing. With its continuous rise in popularity, Facebook has now outranked Google in being the most visited online resource. Social media networks are great resources for online advertisers, and provide opportunities to tap into a whole new market. Facebook offers tools which allow for creative marketing strategies and is now being utilised by businesses on limited budgets.
Advertising on Facebook is a very cost effective option. It provides global market exposure for products and services being promoted allowing businesses to greatly reduce marketing costs. By achieving a high number of likes for advertised products, you generate curiosity amongst users and accumulate fans and followers. This constant creation of buzz will ultimately continue to attract consumers.
Google is ultimately used in order to seek out information on the internet. This basic function it provides is the reason it has become so successful. When using Google search engines, advertisements are always featured along with search results. And this is why advertising through Google is so effective. Users value these advertisements as they are directly related to the information they are researching. This is done specifically for the benefit of the consumer. And for this reason Google only delivers ads that are most useful to the user, rather than ads that merely generate income.
Google was designed for business marketing whereas Facebook was created for human interaction and social networking. Marketing and advertising through Facebook is considered an interruption and inappropriate; however on Google this is the sole purpose of its creation. Facebook has not been established as a marketing tool simply because of its inability to search specific products and services. But on the other hand it provides a resource for businesses to connect with its consumers on a higher level. This allows them to create that human connection which is ultimately a very effective marketing technique.
If Facebook implements similar marketing tools as Google, it will be unstoppable. But until then, Google remains the leader in business advertising and marketing.
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